The Story Behind the Bentley Logo

Bentley Continental GT Convertible

 

Drivers across Los Angeles can instantly recognize the Bentley logo, but they often give different answers when asked, ‘what does the Bentley logo look like?’ That’s because there are actually two – the upright Flying B and the flat Winged B. Wondering why two Bentley car logo options exist? Simply read on to find out.

The Bentley Flying B

The original Flying B was created by celebrated artist F. Gordon Crosby. This ornate upright brass ‘B’ featured wings held out straight to the side instead of flowing back with the vehicle. When Bentley started creating lower and sleeker models, it was redesigned as a single wing with a forward-leaning ‘B’, then again to feature a pair of wings that flowed backwards.

After the Second World War, the Flying B returned as a smaller version of the dual-wing Flying B until the 1970s, at which point solid hood accessories were considered unsafe. Once made fully retractable, it enjoyed a triumphant return in 2006 and is still available today with the Bentley Mulsanne.

For Bentley’s Centenary year in 2019, a new Flying B took the Flying Spur in a new direction. A competition among all Bentley designers was won by Hoe Young Hwang, who took inspiration from the owl. Bringing a minimalist, contemporary shape, the new Flying B is hand-polished and crafted to bring an unmistakably first-class touch.

The Bentley Winged B

The Winged B actually came before the Flying B. This two-dimensional logo was created by F. Gordon Crosby to sum up the manufacturer’s focus on performance.

The original Winged B shows the B of Bentley inside a pair of wings that were chosen to represent exhilarating motion. It also harkened back to Bentley’s background designing fighter plane engines during World War One. Under Rolls Royce ownership, the wings were streamlined with 10 feathers to lose the former asymmetry, but the logo was revised again in the 1990s with a design closer to the original.

In 2002, the definitive Winged B still in use today was created, though vehicles built during the Centenary year were set apart from others by outlining the B and the oval surrounding it with a special metallic finish named Centenary Gold.

Find Out More About Bentley History by Visiting Us Today

Whether you’re a Burbank driver who wants to find out more about Bentley history or a driver from Glendale who simply wants to talk about financing, our team can help. For any further advice or assistance, even to learn how to customize your Bentley, feel free to contact us today.

 

More from Bentley Pasadena

  • 2024 Bentley Bentayga Interior

      Luxury comfort and expansive space combine to create the Bentley Bentayga. Built to provide sophisticated style and everyday utility, the Bentley Bentayga makes a perfect traveling companion for your day-to-day trips through Glendale or weekend adventures on the roads less traveled. Learn more about all this ultra-luxe SUV has to offer, from the spacious…

  • 2024 Bentley Continental GT Interior

      2024 Bentley Continental GT Interior Los Angeles drivers searching for a grand touring car that exudes luxury, style, and sophistication will find everything their heart desires in the Bentley Continental GT. With premium performance and a finely-tuned cabin built for smooth rides through Glendale, the Bentley Continental GT ensures every drive is one to remember….

  • 2024 Bentley Bentayga EWB Trim Levels

      Premium performance and stunning design are hallmarks of the Bentley Bentayga, making it a popular choice for Los Angeles drivers on the hunt for an ultra-luxe SUV. But if the rear seat of the Bentayga doesn’t offer the room you need, there is a solution: the Bentley Bentayga Extended Wheelbase model. With seven more inches…

Saved Vehicles

You don't have any saved vehicles!

Look for this Save icon

Once you've saved some vehicles, you can view them here at any time.

Contact Us

Main (626) 376-4514
285 West Colorado Blvd
Pasadena, CA 91105
Bentley Pasadena 34.146163, -118.156448.